Hi! I’m Ash

I started Divaful Beauty because of my love and passion for makeup.

Experimenting with makeup when I was young, I learnt early on of the power of makeup and how your favorite lipstick or foundation can make you feel empowered confident and fabulous!

 When I shopped around the big department stores and makeup retailers for my favorite brands, I found I had to go to 3 different stores to get everything I needed! The shopping experience was not that pleasant with pushy sales people and over priced products.

 So We started Divaful Beauty in 2018 with 3 makeup brands and a dream to offer the best value, trending, vegan and cruelty free independent makeup and skincare brands, Our vision is to build not just another brand but a community of makeup lovers where we can share makeup news, tips and tutorials and not just get the hard sales pitch you would get from the big corporate retailers.


We hope you love shopping with us!



Founder/Owner of Divaful Beauty